Brooklyn Museum Launches New Socially Networked Membership
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A first-of-its-kind new socially networked Membership tier has been created at the Brooklyn Museum and will debut on January 3, 2009 at Target First Saturdays. The program, known as 1stfans, will offer paperless benefits through the social networks Facebook, Flickr, and Twitter, as well as exclusive live events at the Museum’s monthly Target First Saturdays, all for an annual fee of $20.
Artists from Swoon’s studio will be on hand to help launch the initiative at the January Target First Saturday, the Museum’s popular evening of art and entertainment in which the Museum is open until 11 p.m. with free admission beginning at 5 p.m. They will create prints on found paper to be provided that evening by new 1stfans.
“Traditionally, Membership has meant a connection between one person and an institution,” comments Membership Manager William Cary. “By engaging our Members through online social networks and with live events at Target First Saturdays, we have created a way for visitors to become associated with the Museum and with each other. 1stfans isn’t just an online category of Membership; it’s a completely new way of using Membership to grow our Museum community.”
A groundbreaking benefit of the program will be a unique method of utilizing Twitter, the free social networking and micro-blogging service, to connect with 1stfans. Twitter technology enables its users to send and read other users’ updates, known as tweets, text posts of up to 140 characters in length. Each month, the 1stfans Twitter Art Feed will provide original content from contemporary artists exclusively to 1stfans, providing them with unique access to the perspectives of many contemporary artists. The January Twitter Art Feed artist will be announced in mid-December.
Currently there are eight Brooklyn Museum membership categories ranging from Individual Membership at $55 a year and Family and Friends at $85 through Director’s Circle at $2,500 to Benefactors Circle at $5,000.
Brooklyn Museum
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