Batiste Madalena

Hand-Painted Film Posters for the Eastman Theatre, 1924–19

Batiste Madalena (American, b. Italy, 1902–1988) was hired by George Eastman during the late period of silent cinema to design and hand-paint film posters for his theater in Rochester, NY—at the time the third-largest cinema in the U.S. Working alone over a four-year period Madalena created over 1,400 unique works before the end of his tenure, when the theater changed management.

Art Exhibition previously on at The Museum of Modern Art - MoMA in New York, United States.
From Wednesday 15 October 2008 to Monday 06 April 2009

 The Pony Express. 1925.  image

Published by MOMA on Tuesday 07 April 2009.
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Madalena worked against deadlines that required as many as eight new posters a week for each change of bill.

Approximately 250 of these posters survived when the artist himself rescued them from the trash behind the theater. Madalena’s rediscovery in the 1980s brought his brilliantly colored, singular designs, done in tempera paint on illustration board, to the attention of critics and collectors, and soon made him one of the most celebrated advertising artists for moving pictures. This exhibition consists of fifty-three posters drawn from institutional and private collections and from the Museum’s collection.

Organized by Ronald S. Magliozzi, Assistant Curator, and Jenny He, Curatorial Assistant, Department of Film, The Museum of Modern Art.

Held in conjunction with the film exhibition Batiste Madalena and the Cinema of the 1920s

Titus Theater 1 Lobby Gallery, T1
Titus Theater 2 Lobby Gallery, T2