Jessica Eaton: Ad Infinitum

Ad Infinitum

This exhibit will consist of new works from Eaton’s acclaimed series Cubes for Albers and LeWitt (cfaal) which began in 2010. A ground-breaking photographic series, the work is highly sought after and has been recognised with grants and awards, including the Hyères, Photography Jury Grand Prize, 2012 and the Magenta Foundation Bright Spark Award for photographers from the UK, Canada and USA.

Art Exhibition previously on at The Photographers' Gallery in City of London, United Kingdom.
From Friday 24 January 2014 to Saturday 08 February 2014

Jessica Eaton: Ad Infinitum image Jessica Eaton: Ad Infinitum image Jessica Eaton: Ad Infinitum image Jessica Eaton: Ad Infinitum image Jessica Eaton: Ad Infinitum image Jessica Eaton: Ad Infinitum image

Published by anonymous on Friday 06 December 2013.
Contact the publisher.

Print Sales at The Photographers’ Gallery in collaboration with The Hospital Club Gallery present Jessica Eaton’s debut London exhibition: Ad Infintum.

Eaton’s practice shifts the focus onto the photographic medium itself by deconstructing the various elements and effects involved in making photography. In her cflaal series she utilises analogue techniques such as the additive system of colour by photographing a series of wooden cubes that are painted various shades of white, grey and black against a monochromatic background. Through the use of multiple exposure and colour filters the cubes are coloured ‘in camera’ – with the reflective value of the painted blocks defining the resulting colour, which is only visible once the film has been developed.

The resulting brightly coloured graphic images are comprised of geometric shapes, often layered on top of each other to create optical effects, the vibrant colours contradicting the monochromatic origins of the subject.

Eaton’s images challenge classical definitions of film-based photography. Her practice highlights the illusory nature of the photographic medium as well as drawing attention to the complexity and limitations of human perception. Through her images Eaton asks viewers to reconsider their perception of the elements which make-up their world.

In addition to the display in the Hospital Club Gallery, The Photographers’ Gallery is also presenting Eaton’s cfaal 312 as part of its Touchstone programme. Touchstone is a quarterly display of a single photograph intended to encourage viewers to spend an extended amount of time with the work and respond to it through writing or drawing. Cfaal 312 is on display on the Eranda Studio floor until 4 February 2014.

This exhibition is in support of Art for Care, a Rise Art project that supports hospitals across the UK including The Royal Free London, The Chelsea and Westminster and Great Ormond Street to provide artwork and art kits to children patients.