Hyper-Natural, Scent from Art to Design

Anchored within the world of scent, Hyper-Natural explores how designers in the medium of scent select synthetic fragrances to put together extraordinary designs. These designs, when built, become extraordinary works of scent art.

Art Exhibition previously on at NGV International in Victoria, Australia.
From Thursday 25 September 2014 to Sunday 30 November 2014

Hyper-Natural, Scent from Art to Design image

Published by National Gallery of Victoria - International on Wednesday 27 August 2014.
Contact the publisher.

Curated by former New York Times perfume critic and author Chandler Burr, Hyper-Natural introduces us to the thoughtful, intricate, fascinating, and virtually unknown medium of design—invisible, powerful— and expands our concept of design itself.

The exhibition presents 7 ingenious synthetic scent molecules created from the birth of the first such molecules in the 1850s to the hugely sophisticated molecular scents of today.

Each of these 7 molecules will be paired with a major work of olfactory art, a perfume, in which that molecule played a major role, and visitors will come to understand the scent molecule’s special part in the work. They will also understand the work of art as a whole and how it came from that design.

The exhibition will be located in the sculpture garden at NGV International, St Kilda Road. Visitors will embark of a sensory journey through the garden to smell the 14 molecules and scent works.

In addition to the exhibition, a program of Scent Design events led by Burr will allow visitors to experience to world of olfactory art from many perspectives.

Burr will present a keynote lecture examining the global nature of the scent industry and the complex world of technology, nature and creativity, which coalesce to create any successful scent.

Burr will also present a series of curatorial conversations and a remarkable ‘Scent Dinner’ – Burr will create an invisible olfactory menu made of gourmand scent materials, and a chef then translates that into a parallel edible culinary menu that translates from scent into edible tastes. The evening takes the audience through an olfactory gourmand journey of discovery.

Burr, who wrote the book;The Emperor of Scent and is Curator of the Department of Olfactory Art in New York, says a key inspiration for the project is to “get visitors to move beyond mere emotional responses and memories and to recognize and think critically about scent design”.