Brand New: Art and Commodity in the 1980s

Art Exhibition currently on at Smithsonian in District of Columbia, United States. Published by Smithsonian on Thursday 01 December 2016. Wednesday 14 February 2018 to Sunday 13 May 2018.

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Brand New is the first museum exhibition to examine the artistic appropriation of commercial products in the late 20th century, a pivotal moment when artwork became a commodity and the artist became a brand.

The exhibition includes paintings, sculptures and multimedia works by nearly 50 historically acknowledged and lesser-known artists, including Vito Acconci, Ashley Bickerton, Barbara Bloom, Jessica Diamond, General Idea, Felix González-Torres, Peter Halley, Jeff Koons, Peter Nagy, Joel Otterson, Richard Prince, Pruitt-Early, Cindy Sherman, Meyer Vaisman, and Julia Wachtel, among others.