PLAY | IDOLATRY RATIO | Benjamin Portas

[13 FEBRUARY - 26 MARCH 2017]

Art Benefit previously on at BLINDSIDE in Victoria, Australia. Published by anonymous on Tuesday 21 February 2017. Monday 13 February 2017 to Sunday 26 March 2017.

Benjamin Portas, Idolatry Ratio, 2016, Single Channel Video  image

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Idolatry Ratio looks at our relationship with the lexicon of consumerism – promoting products and painfully familiar brand narratives through a simulated space.

We exist with an inflated eagerness to engage in ideals, life practices, and the pursuit of value through the instruction of commercialism. Meaning and desire is processed, augmented and repeated. Scenes display fragmented brand icons, blurred with fictitious product predictions. These scenes may be our current distorted view of excess information and compounded aesthetics, or a future study of artefacts detached from creator and original intent.

Benjamin Portas (Australia, 1979) is a Melbourne based, multidisciplinary visual artist with a focus on motion and video. His recent works seek a simulated reality through the use of digital animation and analogue processors.

Curated by Verity Hayward

http://www.blindside.org.au/play/

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