VEOLIA Environmental Services purchases naming rights to MCA’s new Lecture Theatre

Art Press Release from Australia. Published by Rebecca Gabrielle Cannon on Wednesday 02 March 2011.

VEOLIA Environmental Services purchases naming rights to MCA’s new Lecture Theatre image

Sydney, Australia The Museum of Contemporary Art is delighted to announce that Veolia Environmental Services has signed an agreement for the naming rights of the new state-of-the-art lecture theatre at the Museum.

Due to open in early 2012, the new lecture theatre is part of the MCA’s $53 million redevelopment. It will allow the Museum to deliver a dynamic program of events nationally using world-class facilities and cutting-edge technology.

Purpose built for the MCA, the Veolia Lecture Theatre will facilitate a range of events from artist talks, video screenings, lectures by international speakers and professional forums to corporate events and product launches. New technology including high definition video conferencing and fibre-optic technology will provide enhanced visual and audio experiences which are second to none in Australia. It will also enable the MCA to reach out to audiences across the country and indeed the world as events can be broadcast in real time from the lecture theatre to venues nationally and internationally.

Construction began on the MCA’s major redevelopment in August 2010. Once completed in early 2012 the expansion will deliver a five story addition to the north of the Museum’s existing building. Education is at the heart of the extension, which will create a National Centre for Creative Learning. This includes workshop spaces for schools and youth programs, a digital classroom, multi-media room, library, resource room and the new lecture theatre. The project will consolidate the MCA’s role as a locally loved and internationally respected contemporary art museum.

The new partnership between the MCA and Veolia comes after nearly 10 years of support by Veolia for the Museum. Since 2002, it has presented the Veolia Acquisitive Prize to an artist from the MCA’s annual Primavera exhibition, showcasing work by artists aged 35 years or under. Veolia has also recently partnered the MCA on its C3West initiative, a long term project that aims to develop new ways of working with art, commerce and community in Western Sydney and beyond.

“We have had a long and very fruitful relationship with Veolia and we are thrilled that they have now joined as our first major corporate supporter of the new building. This support of creativity and the vision of Doug Dean, Veolia’s CEO and MCA Board Member, is to be congratulated. The state-of-the-art lecture theatre is a perfect fit for Veolia – a brand which has long been associated with innovation and progress. I hope that their commitment will encourage other businesses to seize this exciting opportunity to be associated with our expansion in the heart of the city,” said MCA Chairman, Simon Mordant.

The partnership reflects Veolia’s support of culture and innovation across Australia. Managing Director of Veolia Environmental Services and MCA Board Member, Doug Dean, said, “We are delighted to be part of this exciting next chapter in the MCA’s history. Veolia is 100 per cent focused on satisfying the community’s essential daily needs to improve the living environment and enhance the life quality for all Australians. We share in the MCA’s belief that creativity and education are critical building blocks for a dynamic community and are thrilled to play a part in the MCA’s transformation,” said Mr. Dean.

Veolia is Australia’s environmental services leader in all facets of waste management and resource recovery, as well as industrial services such as Industrial Cleaning and Facilities Management. Veolia has over 30 years industry experience in implementing effective, innovative and sustainable Waste Management and Industrial Services solutions.

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