Two thirds of marketers adopt Social Media Marketing (SMM)
Marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.
Alterian found that 66 percent of marketing professionals will be investing in social media marketing (SMM) in 2010.
The survey also found more than a third (36 percent) of respondents are investing in social media monitoring and analysis tools.
Nearly half of respondents (42 percent), however, said they don’t currently incorporate clickstream and web analytics data into their customer and e-mail database.
To get a copy of the full report of the Alterian Annual Survey results, sign up here.