MoMA Launches Prime Time, a New Initiative Offering Programs to New Yorkers Ages 65 and Over

Art Press Release from United States. Published by MOMA on Thursday 30 April 2015.

MoMA Launches Prime Time, a New Initiative Offering Programs to New Yorkers Ages 65 and Over image

The Museum of Modern Art launches Prime Time, an initiative offering an array of gallery conversations, film screenings, online courses, and more, designed to enhance cultural participation and provide opportunities for older adults to engage with modern and contemporary art.

Free to New York City residents ages 65 and older, Prime Time’s ongoing programs and events will cover a range of topics in the Museum’s galleries and online. The initiative formally launches on Saturday, May 9 with a day-long event offering all visitors 65 and older free admission and a variety of interactive drop-in activities throughout the Museum.

In celebration of the launch and Older Americans Month, museum admission for New York City residents 65 and older is 50% off the senior ticket price, and $25 off new annual membership throughout May.