Originally founded in 2013, the gallery opened as the IceHouse on 10th. It was relocated in 2015 to a historic building in the Design District of downtown Sarasota, FL, and renamed Alfstad& Contemporary. Today the gallery continues to showcase world-class artists and offer art lovers the opportunity to experience cutting-edge exhibitions. The ultimate goal is to reimagine how to make and market art, and create an art brand and business model recognized worldwide.