Geoff Tolchard is a male artist born in United Kingdom, currently working in Australia.
Geoff Tolchard image

I an age when ‘real’ spaces are being superseded by virtual ones, one can be anywhere.
Marshall Mcluhan’s maxim “The Global Village” has seen the planet merge with more than just the all pervasive “medium is the message”, immigration on a large scale has reduced borders and challenged cultural identity.
Challenging perspectives have emerged, exposing personal associations between individual authenticity and integrity taken from what is a vast mosaic of cultural identity.
My enquiry is with assimilation, the adjustment of these perceived abstracted and physical spaces which are constantly evolving and re-structuring.
How do we individually transplant, spaces, images, motifs and merge/camouflage ourselves seamlessly into our new surroundings?
How do we translate/traverse these borders?
How do we fit into the picture in new public spaces and possible discordant private perceptions?
My work addresses ideas of migration, identity and place. Drawing impetus from Marshall McLuhan’s maxim “The Global Village,” I explore the concept of shrinking borders and the dilution of cultural differences.

Geoff Tolchard.