What Do You Want to Do Before the End of the World?
To coincide with their Fall/Winter 2012 Garage Magazine cover and Louis Vuitton exhibition, Elmgreen & Dragset countdown to the end of the world with a digital limited edition of a brand new artwork sold exclusively through s[edition]. Art Artwork from United Kingdom
The End Is Always Nearer, 2012 is the duo’s third collaboration with s[edition] and just like the work itself collectors are truly racing against the clock with the introduction of a new dynamic pricing model. The 11.11 countdown parodies the most well known doomsday date of modern time – the supposed end of the world at 11.11am Mexican time on 21.12.2012 according to the Mayan calendar. The date is presented as a timed bomb about to blow up a safe, but what is kept secure – or contained – and what will be revealed after the explosion, the artists leave us to speculate about. Elmgreen & Dragset said the following about the inspiration behind the edition:
We as human beings have at all times to try to do whatever we can to protect ourselves against potential catastrophes, and to protect what is valuable to us, however the ‘big disaster’ is always lurking around the corner.
The work will go on sale today, Wednesday 19 September, as an edition of 500 along with the continuation of s[edition]’s new dynamic pricing model. To reward early collectors, The End Is Always Nearer, 2012 will be available for as low as £5. The price of the artwork will then steadily increase as editions become scarcer.
You can view the artwork here: http://bit.ly/PpSngA
Like previous collaborations with s[edition], including Powerless Structures, Fig. 101, their famous Fourth Plinth sculpture on view in the heart of London’s Trafalgar Square, Elmgreen & Dragset have created The End Is Always Nearer, 2012 as their own digital interpretation of the physical artwork. From 16 September 2012, The End Is Always Nearer will be on show at the Louis Vuitton London Flagship along with other original works.
The artistic duo created The End Is Always Nearer, 2012 to go alongside a limited edition cover for Garage Magazine.
On 21 September, Elmgreen & Dragset will also open their highly anticipated solo exhibition, Harvest, at Victoria Miro in London.
About Elmgreen & Dragset
Michael Elmgreen and Ingar Dragset, based in Berlin and London, have worked together as an artist duo since 1995. They have held numerous solo exhibitions in art institutions worldwide, including Serpentine Gallery and Tate Modern in London, Museum Boijmans van Beuningen in Rotterdam, ZKM Museum of Modern Art in Karlsruhe, The Power Plant in Toronto, MUSAC in Léon, and Kunsthalle Zürich. Their work has been included in the Berlin, Sao Paulo, Gwangju, Moscow, Singapore and Istanbul biennials, and in 2009 they received a special mention for their exhibition “The Collectors” in The Nordic and Danish Pavilions at the 53rd Venice Biennale.
Amongst their most well known works are “Prada Marfa” – a full scale replica of a Prada boutique in the middle of the Texan desert, and “Short Cut” – a car and a caravan breaking through the ground which was first shown in Milan and now resides in the collection of the Museum of Contemporary Art, Chicago. A major exhibition is planned at the Victoria and Albert Museum for Autumn 2013.
Launched in London in November 2011, s[edition] sells limited editions of art distributed digitally by the leading contemporary artists such as Damien Hirst, Tracey Emin and Shepard Fairey. The price per edition ranges between £5 and £1,000 with most pieces priced at £50 or less. Each piece of artwork is digitally watermarked and comes with a certificate of authenticity that includes the edition number as well as the signature of the artist and CEO of s[edition]. Founded by Robert Norton, former CEO of Saatchi Online, and Harry Blain, Gallery Owner of Blain Southern, s[edition]’s mission is to change the art world by making art affordable and universally accessible.